Research Projects
While creating this portfolio, I was least excited about compiling the research portion. I felt as though the research was boring, ironically enough this was the section of work I was most proud of. Turns out that one of my favorite parts of my job has been the research aspect.
01
Drew x The Shelf
A part of my job as a Content Marketing Assistant at The Shelf is to research influencers to possibly partner up with. I spent weeks researching influencers that speak to community building and then spent a few more weeks researching what holes in the market this influencer could help us fill before creating this presentation. Click the photo to see the presentation.
02
Impossible Meat Campaign
My team (in my communications class) was tasked with coming up with a diverse campaign for Impossible Meat that appealed to BIPOC foodies. We decided to have a very direct approach with our campaign, "Decolonize Veganism, It's Not Impossible." Click the photo to see the campaign.