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Resume

Content Creator Christy Van der Henst Resume.jpg

2024 - Present

FOX Food Club Social Media Manager @ Digital Media Management

  • Create and manage innovative and engaging social media campaigns

  • Ideate social media content buckets and creative

  • Stay up to date on key trends, ideating ways to implement for our brand

  • Build out content calendars and create a timeline for each campaign

  • Write creative copy and adjust voice/tone from project to project

  • Participate in brainstorms for various campaigns across the company

2024

Entertainment Interim Client Solutions Manager @TikTok

  • Kick-off campaigns with clients and manage all timelines, assets and opportunities for optimization

  • Run bi-weekly reports on campaign performance data offering clients optimization recommendations to increase ROI.

  • Create pitch decks, product one-sheeters, wrap decks, and QBRs presentations.

2023 - 2024

Entertainment Client Solutions Planner @ TikTok

  • Develop plans for key clients with KPI deliverables in mind

  • Enter IO into Order Management System and track the progress from beginning to completion

2022 - 2023

Media Planner @ BBC News

  • Developed Media Plans and Powerpoint presentations to meet the client's expectations and proposal expectations

  • Tracked and maintained weekly reporting on all live campaigns, summarizing and offering potential growth opportunities

  • Executed timely launches of campaigns and assisted in client optimizations so that revenue is maintained

2021 - 2022

Content Marketing Assisstant @ The Shelf

  • Implemented monthly creative content for Facebook, Instagram, LinkedIn, and Pinterest.

  • Wrote, produced, & edited weekly newsletter videos for all social platforms.

Freelance Work

2024 - Present

Social Content Producer @ Intuitive Space

  • Create a social calendar for a local massage therapist

  • Capture, edit, and post content for the massage therapist to increase outside knowledge of her practice.

2024 - Present

Video Content Creator @ The Shelf

  • Create conversational videos discussing key social media trends and updates to be re-purposed for video-focused social channels.

Education

Skills
& Expertise

California State University - Dominguez Hills |
Bachelor’s Degree

Advertising & Public Relations

GPA: 3.66

Summa Cum Laude

  • Adobe Suite

  • Excel Reporting

  • Client Communications 

  • Social Media Management

  • Time Management 

  • Bilingual : Spanish

  • Video Editing

  • Content Creation

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